At the root of our success and sustainability is an invaluable natural resource. We have the deepest respect for the dense forest reserves we have inherited from the earth. We firmly believe in making up for all the timber we use and are wholly committed to ensuring the successful restoration of trees to create ecologically sustainable resource use. Our 'Plant a Plant' initiative is dedicated to this cause and was started on World Environment Day 2016.

We realize that it is our collective responsibility to plant roots for tomorrow. Furthermore, it safeguards the sustainability of the furniture industry by renewing resources that harvest raw materials in addition to restoring forests. The goal of our "Plant a Plant' initiative is to plant 10,000 trees each year by giving away FREE plants to all those who want to join hands with us and we estimate our annual Plant a Plant giveaway to be worth over RS.1 Billion a year at maturity! Every plant brings us closer to protecting and conserving forests as well as our industry for future generations. We aim to be a catalyst in bringing together people and resources to effect change.